Thursday, February 4

A/c Milan utilizes blockchain to get to 450 million fans in the middle of COVID lockdowns

European football giant AC Milan is the most recent sporting company to get on the blockchain bandwagon after it announced the approaching launch of the $ACM fan token on the Chiliz (CHZ) blockchain.
With the launch expected to begin in the coming weeks, ACM token holders will be able to use their tokens to redeem different special benefits and participate in interactive activities with the club and gamers.
The addition of AC Milan takes the number of sporting companies on the Chiliz blockchain to 20. These include fellow European football heavyweights FC Barcelona, Paris Saint-Germain, AS Roma, and Atletico Madrid, in addition to numerous e-sports teams, and leading MMA organization, the UFC.
In the past, football fans have used cryptocurrency tokens as a method to engage with their favorite teams in a variety of methods. Examples consist of fans of Cyprus-based club, Apollon FC, choosing the teams very first opponent for a friendly match, and even selecting the clubs home and away strips for the 2020/2021 season.
Barcelona fans used the tokens to vote on the positioning of a fan-designed artwork in the group dressing room, while Juventus fans had a say in picking the clubs brand-new event tune. Holders of AS Romas fan token were even able to ask questions of the teams head coach throughout a live press conference.
Chiliz tokens are accessible through the Socios.com app, which has actually apparently been downloaded 450,000 times, creating token sales going beyond 14 million in number.
Lots of Chiliz tokens have actually given that been listed on the Binance cryptocurrency exchange, which at first released a staking program for different tokens, before opening direct trading against Bitcoin (BTC) and Tether (USDT).
Casper Stylsvig, chief profits officer of Air Conditioning Milan, stated the choice to employ blockchain technology was motivated partially by a desire to acquire additional outreach to the clubs 450 million international fans– a job made even more essential during COVID-19 lockdown:
” We more than happy to join hands with Socios.com and welcome them to our household as a global partner. This partnership enables us to provide our 450 million fans across the world another interesting way to interact with A/C Milan, which is particularly crucial under the current situations developed by the Covid-19 pandemic.”
Alexander Dreyfus, founder and CEO of Chiliz and Socios.com, said he wished to develop fan-tokens as the primary fan-engagement tool and expects it to become a brand-new revenue generator in the sports arena:
” Fans of the I Rossoneri (AC Milan) will have the ability to take pleasure in unprecedented engagement with their favourite team, affecting the club in polls, accessing VIP rewards, special promotions, chat forums and a lot more.”
Socios declares to have generated $30 million in revenue for clubs and partners in little over 12-months considering that it introduced. Its FC Barcelona (BAR) fan token sale offered out to the tune of $1.2 million in simply 2 hours in June 2020, while trade volumes of the Juventus (JUV) and Paris Saint-Germain (PSG) tokens exceeded $300 million within days of being noted on Binance.
Title: Air Conditioning Milan utilizes blockchain to reach 450 million fans amid COVID lockdowns
Sourced From: cointelegraph.com/news/ac-milan-employs-blockchain-to-reach-450-million-fans-amid-covid-lockdowns
Released Date: Mon, 18 Jan 2021 10:58:15 +0000 adminhttps:// www.medianews.ca/2021/01/18/air-conditioner-milan-utilizes-blockchain-to-reach-450-million-fans-amid-covid-lockdowns/.

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